SEO Implementation Check List

At Page One Web Design when we undertake a campaign for a client we make sure we have covered the onsite & offsite criteria listed below in our SEO Implementation Check list

This document is comprised of the following parts

  • Purpose of document

  • Domain name

  • Keyword related

  • Content development

  • Meta tags

  • Site navigation

  • URL elements

  • Search engine submission

  • Sitemaps

  • Analytics

  • Headers and redirects

  • Imagery

  • RSS feeds

  • Social widgets

  • Directory submissions

  • Article marketing

  • Press releases

  • Multimedia publishing

  • Social bookmarking

  • Web 2.0 sites

  • Comment posting

  1. PURPOSE OF DOCUMENT

The purpose of this document is to provide a step by step workflow strategy that can be followed methodically during the lifecycle of any client campaign. This ensures each step is completed accurately, from start to finish without being missed or overlooked. This list may be edited as required to suit your business needs or requirements.

  1. DOMAIN NAME

Registered domain has been carefully selected using brand or keywords and resolves correctly to www (or no www) version.

Domain checklist

Mark off each section as performed/completed.

▢ Keyword rich domain name registered / in use

▢ Domain name does not contain hyphens, numbers or mispellings

▢ Domain is not due to expire

  1. KEYWORD RELATED

Content has been written with targeted keywords used intelligently throughout the appropriate pages.

Keyword checklist

Mark off each section as performed/completed.

▢ Comprehensive keyword research performed

▢ Competition / expected traffic assessed

▢ Primary and secondary keywords selected

▢ Keywords documented / approved by client

▢ Keywords grouped per category / site structure determined based upon keywords

  1. CONTENT DEVELOPMENT

Content has been written with targeted keywords used intelligently throughout the appropriate pages.

Content Checklist

Mark off each section as performed/completed.

▢ Content type determined / approved by client

▢ Content creation assigned to designated person(s)

▢ Content development commenced based upon keyword research

▢ Content received and approved for use

▢ Content published

  1. META TAGS

Each page contains its own unique title, meta description, and main heading (H1).

Meta tags checklist

Mark off each section as performed/completed.

▢ Keyword rich/relevant title tags, keywords close to beginning of title tags

▢ Title tags 10 – 60 characters, no special characters

▢ Keyword rich/relevant description tags

▢ Description tags less than 200 characters.

▢ Keyword rich/relevant keyword tags

▢ Keyword tags less than 10 specific keywords / keywords not stuffed

▢ No keyword meta tag duplicates

▢ Keyword rich/relevant header tags, H1, H2, H3

  1. SITE NAVIGATION

Site navigation is clearly marked using plain text links. Flash, JavaScript, or form-based navigation, if used, has a plain text alternative.

Site navigation checklist

Mark off each section as performed/completed.

▢ Most relevant navigational links most prominent onsite (header, sidemenu etc)

▢ Secondary site navigational links within site footer (privacy, disclaimer etc)

▢ Text based navigation replacing any image or flash based navigation

▢ Site pages or filenames “linked to” contain relevant keywords/phrases

▢ All internal onsite links are valid / no broken links

▢ Site consists of efficient, tree like, category based structure

▢ No more than 2 clicks to any page sitewide

▢ Intra site linking

▢ Implementation of breadcrumb navigation

▢ Keyword relevant mouseover text across all links

▢ Removal of any links pointing to external spam, porn, gambling etc related sites

▢ All external links valid and working

  1. URL ELEMENTS

URLs contain targeted keywords, are short, contain no query strings or session IDs, and are correctly referenced by the appropriate rel=canonical link element.

URL Checklist

Mark off each section as performed/completed.

▢ Keyword rich/relevant URLs/pagenames

▢ Removal of non descriptive URLs

▢ Implementation of category based URL structure (www.domain.com/category/page.html)

▢ Implementation of hyphenated URLs

▢ Removal of overly long page names

  1. SEARCH ENGINE SUBMISSION

Site has been registered with and submitted to Google and/or Bing webmaster tools with correct settings.

Search engine submission checklist

Mark off each section as performed/completed.

▢ Submission to Google

▢ Submission to Yahoo

▢ Submission to Bing

▢ Submission to any other desired search engines

  1. SITEMAPS

Both an HTML and an XML sitemap have been created for the site. The XML sitemap has been correctly submitted to Google and/or Bing webmaster tools.

Sitemap checklist

Mark off each section as performed/completed.

▢ Creation of HTML sitemap

▢ Creation of XML sitemap

▢ Check and validate XML sitemap

▢ Submission of XML sitemap to Google webmaster tools

  1. ANALYTICS

Analytics software is correctly implemented on every page and tracking is active.

Analytics software checklist

Mark off each section as performed/completed.

▢ Creation of Google Analytics (or other tracking software) account

▢ Creation of tracking code

▢ Implementation of analytical code onsite

▢ Confirmation of correctly installed and actively tracking code

  1. HEADERS AND REDIRECTS

All redirections correctly use a 301 header response. Page not found is correctly set up to return a 404 header response.

Redirects and header response checklist

Mark off each section as performed/completed.

▢ Update htaccess file with appropriate redirects if required (301)

▢ Create custom 404 error file

▢ Test both 301 redirects and 404 error files

  1. IMAGERY

Images have been reduced in size to prevent slow loading times which can hamper rankings.

Image manipulation checklist

Mark off each section as performed/completed.

▢ All images have descriptive/keyword rich file names

▢ All images have appropriate ALT tag information

▢ Images load quickly without delay

  1. RSS FEEDS

RSS feeds have been created and published onsite. Feedburner account created, all RSS feeds pinged.

RSS feeds checklist

Mark off each section as performed/completed.

▢ Creation of RSS feeds (eg feedburner.com)

▢ Implementation of RSS feeds onsite

▢ Submission of RSS feeds to external websites

▢ RSS feeds pinged

  1. SOCIAL WIDGETS

Implementation of social widgets on all pages site wide. Share this buttons and link to us pages created.

Widgets checklist

Mark off each section as performed/completed.

▢ Implementation of ‘share this’ social widgets onsite

▢ ‘Link to us’ page created

▢ Testing of social widget functionality

  1. DIRECTORY SUBMISSIONS

Site has been submitted to both free and paid directories, including Yahoo and DMOZ. Descriptive text used throughout submissions.

Directory submission checklist

Mark off each section as performed/completed.

▢ Submission of site to free directories

▢ Submission of site to paid directories

▢ Submission of site to Yahoo directory

▢ Submission of site to DMOZ

  1. ARTICLE MARKETING

Content published to various article marketing websites. Resource boxes created using descriptive anchor text.

Article submission checklist

Mark off each section as performed/completed.

▢ Creation of content for article directories

▢ Article directories sites chosen

▢ Resource box creation/link text

▢ Publication of content to article marketing sites (ezinearticles.com etc)

  1. PRESS RELEASES

Press release written, received and published on selected press release websites for news syndication.

Press release submission checklist

Mark off each section as performed/completed.

▢ Creation of content for press releases

▢ Press release websites chosen

▢ Link/anchor text noted

▢ Publication of content to press release sites

  1. MULTIMEDIA PUBLISHING

Mulitimedia content created. Content proofed, and published across various multimedia sharing sites. Podcasts published onsite, videos posted to youtube etc

Multimedia publishing checklist

Mark off each section as performed/completed.

▢ Creation of content video, audio etc

▢ Publication of multimedia content onsite (eg podcasts etc)

▢ Publication of content and material to selected multimedia sharing sites (eg.youtube.com)

▢ Descriptive link/anchor text implemented

  1. SOCIAL BOOKMARKING

Site has been submitted to leading social bookmarking sites. (digg, reddit, delicious etc)

Social bookmarking checklist

Mark off each section as performed/completed.

▢ Submission to digg.com

▢ Submission to delicious.com

▢ Link sharing with Facebook, Twitter etc

▢ Bookmarking of a collection of most relevant pages

  1. WEB 2.0 SITES

Creation of numerous web 2.0 (external third party sites) in an effort to provide keyword rich high quality anchor text backlinks.

Web 2.0 checklist

Mark off each section as performed/completed.

▢ Creation of squidoo pages

▢ Creation of hubpages

▢ Creation of blog

▢ Bookmarking and pinging of external sites

  1. COMMENT POSTING

Blog commenting and forum posting performed and completed across various topic related websites.

Comment posting checklist

Mark off each section as performed/completed.

▢ Blog commenting

▢ Forum posting