This is the third video posted July 31st, 2012 in the “Mastering Google Series” from SENuke’s Josh Bachynski.
Topics included this time are:
- How to make good links
- What makes a bad link
- Safe guarding websites against a bad link penalty
- Finding your bad back links
- The unnatural link notice & solutions
- How to clean up and de-indexed bad links
What I learnt from this video about creating a good natural link profile is that it is wise to mix up your keyword anchor text link phrases to have a mixture of about 30% exact match, 30% partial match & 30% generic.
Hence if “red apples” were exact match, then non adjacent keyword placement such as ”red and apples” would be a partial match and “click here for a great site about apples” would be generic match. Also it is prudent place such links in editorial content of 2 to 3 sentences, to make the links seem more natural. Moreover avoid placing them all of them on their own in your side bar or footer section of a website.
The most surprising thing recommended in this video is that it may not be wise to build back links to your root domain (www.mysite.com) anymore but to build them instead to a sub page (www.mysite.com/sub-page) of your website or to a 301 redirected page.
This is the concept of building in redundancy to your website so that if your rankings are effected by bad links in the future you can quickly dispose of that affected sub page without penalizing your whole website and its domain name in the long run.
Hence since the Google penguin updates on April 24th & May 25th, 2012 it may be prudent to build any future back links to disposable sub page.
A suitable sub page would be default.html, which can be made to mirror your sites homepage index.html
Step 1 – You would first copy the content of index.html to default.html making it a mirror home page
Step 2 – Put the the following in the header tags of default.html <link rel = “canonical” href =”index.html”>
The rel = “canonical” tag indicates to Google that the unique original copy of the website home page is index.html and avoids any page duplication penalty from Google. This practice is as good as linking to the root domain but you now have a removable page that can dropped if it is penalized in the future by any bad links, without effecting your root domain.
Moreover you could insert the following command line at the start of the htaccess file
Redirect 301 /default/ http://www.mywebsite.co.uk
This would create a 301 redirected page from the duplicate default page to the websites index or home page.
Josh also advises keeping a Google.com/alert out for anything John Mueller (JohnMu) says as he is employed by Google as a “Webmaster Trends Analyst” based in Switzeland.